The British and Irish Lions have designated the Fifty Digital agency to activate the rugby team’s digital and social presence on the 2021 tour of South Africa. Rugby lovers can book their South Africa A Vs British And Irish Lions Tickets on discounted prices easily.
As part of the bond, Fifty Digital will help amplify the Lions brand on social and digital media, while offering content designed to reach new audiences. This will include creative content driven by real-time information, as well as working with partners to leverage the Tour for global impact.
The tour against the 2019 Rugby World Cup champions builds on the current momentum generated by the Lions’ success in Australia in 2013 and the series drawn with New Zealand in 2017.
Shane Whelan, director of digital communication, marketing, and communications for the British and Irish Lions, said the deal will make the South African tour “the most engaging series in history and take our social and digital offering to the next level.”
Fifty Digital has before worked on social and digital content for the Rugby World Cup. World Rugby, the international governing body, appointed the agency to break traditional rugby stereotypes to reach and appeal to a new and younger audience.
Interested Rugby fans can book their Springboks Vs British And Irish Lions Tickets on discounted prices easily. The company was co-founded in 2015 by James Campbell, a former digital manager for the Formula One Williams and Mercedes teams, and Nick Jackman, who previously worked in partner services at Mercedes.
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